September 2024

Why micro-consulting is the future for SMEs

28. September 2024
By Berias

BERIAS.newsblog

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Micro-Consulting: Agile solutions for dynamic markets

In today’s rapidly changing business world, small and medium-sized enterprises (SMEs) face the challenge of responding quickly and flexibly to new market demands. While traditional consulting models often require long-term commitments and high costs, micro-consulting offers a new, innovative solution: short, focused consulting units that deliver immediate results. Especially in industries such as automotive or healthcare, where digital transformation is unavoidable, micro-consulting provides valuable support.

Flexibility and cost efficiency through focused consulting

The concept of micro-consulting aims to offer highly specialized, one-hour consultations that not only relieve the customer financially, but also in terms of time. Instead of lengthy analyses and long-term projects, micro-consulting focuses on solving specific problems in a short space of time. For companies, this means maximum flexibility and results that can be implemented immediately – a decisive advantage, especially for SMEs that do not have the resources for traditional consulting projects.

According to a study by McKinsey, the demand for agile and flexible business models is increasing. Companies that focus on agility achieve up to 30% higher efficiency gains and are better able to respond to market changes. Micro-consulting is therefore a decisive competitive advantage for SMEs that are under cost pressure and need to implement innovations at the same time.

Stay agile: How micro-consulting supports companies

In industries such as the automotive industry, which is currently facing massive upheaval – such as the switch to electric vehicles and the digitalization of the entire value chain – companies must remain agile and adaptable. This is where micro-consulting shows its strength. Through short, intensive consulting sessions, SMEs can react quickly to technological changes and optimize their processes. A car dealership that wants to increase its sales figures can use a targeted micro-consulting approach to develop the best growth strategies for the German market without making a long-term commitment. Micro-consulting not only helps with strategic alignment, but also with the implementation of solutions that accelerate digital transformation. Automation solutions for car repair shops are an example of how targeted consulting services can have a direct and measurable impact. Companies today need to know: How can I digitize my car dealership? Micro-consulting provides them with the answers – quickly and feasibly.

Growth through flexible consulting: The change in the consulting market

The evolution of the consulting market towards flexible and modular offerings reflects the growing needs of SMEs. Studies show that companies are increasingly turning to “on-demand” consulting services to solve specific problems without having to make a long-term commitment. This new form of consultancy enables companies to buy in expertise when and where it is needed. Especially in the automotive industry, where process optimization and crisis management are essential, this represents a significant advantage. A report by SkillQuo emphasizes that micro-consulting is becoming increasingly important in response to the growing demand for fast, flexible and cost-effective consulting. For SMEs in Germany, which are under pressure from increasing competition and technological challenges, micro-consulting can be the key to success.

Conclusion: Micro-consulting as a solution for dynamic markets

The future of the consulting market lies in flexible and modular offerings that enable companies to adapt quickly to changing market conditions. Micro-consulting offers SMEs the opportunity to obtain highly specialized expertise in the shortest possible time and implement it directly. In a world where time is money and agility is the key to success, micro-consulting is an indispensable resource for companies that want to remain competitive. Whether process optimization in the automotive industry, digitalization of car dealerships or the introduction of automation solutions for workshops – with Micro-Consulting, companies receive exactly the advice they need, quickly, cost-effectively and tailor-made.

Sources:

McKinsey Company. “Why Agility Pays.” Published on September 22, 2023. McKinsey.
GigExchange. “What is Micro-Consulting?” Published on September 20, 2023. GigExchange.
SkillQuo. “Micro-Consulting: The Evolution of Management Consulting.” Published on September 15, 2023. SkillQuo.

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/wp-content/uploads/2022/04/image20.pngTobias Hess

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Tobias Hess is founder and Senior Consultant at BERIAS.

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Digital transformation with a small budget

26. September 2024
By Berias

BERIAS.newsblog

Reading time: 4 min

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Published by: Tobias HessMore articles

How small automotive companies can compete with the giants

There’s no doubt about it in the automotive industry: the digital transformation is in full swing. From the rise of electric vehicles to online car sales, the market is changing faster than ever. This poses a particular challenge for small and medium-sized enterprises (SMEs). How can a small car dealership or garage compete with the large, well-financed corporations? The answer lies in the clever use of digital tools and automation – without huge budgets.

Why digital marketing strategies and optimized customer experience are crucialAt a time when more and more cars are being bought online, a strong digital presence is essential. According to a report by PwC, 84% of global automotive companies emphasize the need to prioritize digital strategies. For small businesses, this means integrating digital marketing tools such as targeted advertising and customer platforms to optimize the customer experience and increase sales. For car dealerships in particular, it is important to not only rely on traditional on-site sales, but also to become more present online in order to keep up with the big players (PwC Report).

A car dealership can strengthen its online presence with targeted advertising campaigns that are tailored to the needs of customers and by using analysis tools to understand customer behavior. This makes it possible to better reach potential customers and retain them in the long term. Automation in customer service, such as chatbots or automated email campaigns, are other tools that help SMEs to achieve a high level of customer satisfaction without much effort.

Successful examples: Digital transformation without huge budgets

There are already many small automotive companies that have managed to fight their way to the top with affordable digital solutions. According to a report by Capgemini, more and more small firms are turning to cloud-based solutions and low-cost automation tools to boost their operational efficiency. One notable example is the use of agile digital platforms that allow even smaller businesses to increase their reach while managing their inventory more efficiently (Capgemini report). For example, a small car dealership could use cloud solutions for inventory management to keep track of its stock, process orders more efficiently and save time and money. The automation of processes such as appointment scheduling or invoicing can also contribute significantly to reducing costs and improving service.

The ROI of digital marketing and automation

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Cost savings through automation

Increasing sales through digital marketing

Saving time through digitalization

Customer satisfaction through digital processes

Digitalization is not just about keeping up with the big players, it also offers an opportunity to increase profitability. According to an analysis by PwC of small and medium-sized enterprises in Europe, digital transformation can lead to a significant return on investment (ROI), especially when automating customer service and marketing processes. By automating key processes such as inventory management and digital marketing, small businesses can not only save costs but also remain competitive without sacrificing service quality (PwC SME report). For example, a garage could use automated email marketing campaigns to regularly inform its customers about new offers or services. These measures not only increase turnover, but also improve customer loyalty – all with minimal effort.

Conclusion: Staying competitive with digital transformation

For small and medium-sized companies in the automotive industry, digital transformation is not a luxury, but a necessity. By making smart use of digital tools and automation solutions, even small companies can increase their efficiency, reach their customers better and ultimately compete with the big players in the industry. Whether it’s process optimization in the automotive industry or increasing sales at the dealership, digital solutions are the key to staying competitive in a rapidly changing market.